AVIE Records operates a unique business model based on artist ownership, allowing artists a creative freedom not found at any other label. Run by a team of internationally well-known and respected executives who have decades of record industry experience, with support staff in the UK and US, Avie combines the flexibility of an independent with the prowess of a major.
Avie has been recognised as an innovator by international media and consumers alike. The label has been hailed as “adventurous” (The New York Times), “enterprising” (Gramophone), and “admirable” (The Sunday Times – London). According to leading online classical e-tailer ArkivMusic.com, Avie “has blazed trails in classical music as an artist-driven company allowing for the ultimate in creative control. In a relatively short time, Avie has put together an impressive catalog.”
Avie is noted for the strength and creativity of its marketing and promotion strategies, resulting in notable sales successes, including numerous international chart-topping releases. For our artists we have gained international visibility in the media and the marketplace, with a worldwide distribution network that embraces physical and digital formats.