Broadway

The Broadway League is the national trade association for the Broadway industry. Each year, League members bring Broadway to more than 30 million people in New York and more than 240 cities across the U.S. and Canada. Our 700-plus members include theatre owners and operators, producers, presenters, and general managers in North American cities, as well as suppliers of goods and services to the commercial theatre industry. Each year, League members bring Broadway to more than 30 million people in New York and more than 200 cities across the U.S. and Canada. The League supports its members through an array of programs and events designed to promote Broadway as a vibrant national entertainment medium. These include special events, industry-wide marketing initiatives, and corporate sponsorships, as well as numerous programs geared to making Broadway tickets and show information more accessible to the consumer. Other key services include overseeing government relations for the Broadway industry, maintaining extensive research archives and databases, investing in the future through audience development programs, and supporting charitable efforts benefiting the theatrical community. In all its programs and services, the League endeavors to strengthen Broadway theatre’s position as the pinnacle of live entertainment.